| 000 | 00585nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 230830s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9789354600807 | ||
| 020 | _a9789354600807 | ||
| 082 | _a659.1 BEL | ||
| 100 | _aBelch, George E | ||
| 245 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective |
|
| 260 |
_aChennai : _bMcgrawhill, _c2022 . |
||
| 300 | _axxi, 712 p. | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing communication | ||
| 650 | _aSales promotion | ||
| 700 | _aBelch, Michael A | ||
| 700 | _aPurani, Keyoor | ||
| 942 | _cMBK | ||
| 999 |
_c40882 _d40882 |
||