| 000 | 00543nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 231030s9999 xx 000 0 und d | ||
| 020 | _a9780471189626 | ||
| 082 | _a659.111 STE | ||
| 100 | _aSteel, Jon | ||
| 245 | 0 |
_aTruth, lies, and advertising : _bthe art of account planning |
|
| 260 |
_aNew York: _bJohn Wiley & Sons, Inc., _c1998. |
||
| 300 | _axix, 298 p. | ||
| 440 | _aAdweek Books | ||
| 650 | _aAdvertising agencies--Customer services | ||
| 650 | _aAdvertising campaigns--Planning | ||
| 650 | _aAdvertising--Milk | ||
| 942 | _cMBK | ||
| 999 |
_c44095 _d44095 |
||