| 000 | 00650nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 250809s9999 xx 000 0 und d | ||
| 020 | _a9781119835202 | ||
| 082 | _a658.8 KOT | ||
| 100 | _aKotler, Philip | ||
| 245 | 0 |
_aEntrepreneurial marketing : _bbeyond professional marketing |
|
| 260 |
_aNew Jersey : _bJohn Wiley & Sons Inc., _c2023. |
||
| 300 | _a266 p. | ||
| 650 | _aEntrepreneurship | ||
| 650 | _aInnovation in marketing | ||
| 650 | _aMarketing strategy | ||
| 700 |
_aHuan, Hooi Den _eCON |
||
| 700 |
_aKartajaya, Hermawan _eCON |
||
| 700 |
_aMussry, Jacky _eCON |
||
| 942 | _cBK | ||
| 999 |
_c53930 _d53930 |
||