000 00596nam a2200217Ia 4500
008 221011s9999 xx 000 0 und d
020 _a9789332555099
040 _aPUL
082 _a658.8342 SCH
100 _aSchiffman, Leon G.
245 0 _aConsumer behavior
250 _a11th ed.
260 _aNoida:
_bPearson India Education Services,
_c2018.
300 _axxvii, 508 p.
650 _aConsumer as individual
650 _aConsumer behavior - cultural influences
650 _aConsumer decision making
700 _aWisenblit, Joseph
700 _aRamesh Kumar, S.
942 _cBK
999 _c5852
_d5852