000			00617nam a2200217Ia 4500
008			221011s9999 xx 000 0 und d
020			_a9789332542204
040			_aPUL
082			_a658.827 KEL
100			_aKeller, Kevin Lane
245		0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity
250			_a4th ed.
260			_aNoida: _bPearson India Education Services, _c2019.
300			_axxix, 586 p.
650			_aBrand management
650			_aBrand strategy
650			_aBrand performance
700			_aParameswaran, Ambi M. G.
700			_aJacob, Issac
942			_cBK
999			_c6565 _d6565