000 00502nam a2200181Ia 4500
008 221011s9999 xx 000 0 und d
020 _a9781422187173
040 _aPUL
082 _a658.802 DAW
100 _aDawar, Niraj
245 0 _aTilt :
_bshifting your strategy from products to customers
260 _aBoston:
_bHarvard Business Review Press,
_c2013.
300 _aix, 228 p.
650 _aStrategic management
650 _aCustomer relations
650 _aConsumer behavior
942 _cBK
999 _c9442
_d9442