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International marketing

Cateora, Philip R.

International marketing - 15th ed. - New Delhi: McGraw Hill Education India Pvt. Ltd., 2015. - xxxiii, 622 p.

ISBN: 9789339204464 9339204468

Subjects--Topical Terms:
Export marketing
International business enterprises
Global marketing strategies

Dewey Class. No.: 658.848 CAT

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