International marketing (Record no. 10422)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789339204464 |
| 020 ## - ISBN | |
| International Standard Book Number | 9339204468 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.848 CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | McGraw Hill Education India Pvt. Ltd., |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxiii, 622 p. |
| 650 ## - Subject | |
| Subject | <a href="Export marketing">Export marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="International business enterprises">International business enterprises</a> |
| 650 ## - Subject | |
| Subject | <a href="Global marketing strategies">Global marketing strategies</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Gily, Mary C. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-03-01 | ACM Trading, Bengaluru on 12/12/2016 | ACM\PUNI\2016-17\00174 | 1 | 658.848 CAT | 4646 | 2021-09-11 | 2021-09-08 | 735.00 | 2021-09-03 | Management Books | |||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-07-28 | ACM Trading, Bengaluru on 24/06/2017 | ACM\PUNI\2017-18\00024 | 1 | 658.848 CAT | 11081 | 2023-01-13 | 2022-12-14 | 750.00 | 2021-09-03 | Management Books | |||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-07-28 | ACM Trading, Bengaluru on 24/06/2017 | ACM\PUNI\2017-18\00024 | 658.848 CAT | 11082 | 2021-09-03 | 750.00 | 2021-09-03 | Management Books | |||||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-07-28 | ACM Trading, Bengaluru on 24/06/2017 | ACM\PUNI\2017-18\00024 | 658.848 CAT | 11083 | 2021-09-03 | 750.00 | 2021-09-03 | Management Books | |||||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-07-28 | ACM Trading, Bengaluru on 24/06/2017 | ACM\PUNI\2017-18\00024 | 658.848 CAT | 11084 | 2021-09-03 | 750.00 | 2021-09-03 | Management Books | |||||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-07-28 | ACM Trading, Bengaluru on 24/06/2017 | ACM\PUNI\2017-18\00024 | 1 | 658.848 CAT | 11085 | 2023-05-04 | 2022-12-13 | 750.00 | 2021-09-03 | Management Books |
