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Consumer behavior : insights from Indian market

Majumdar, Ramanuj

Consumer behavior : insights from Indian market - New Delhi: PHI Learning Pvt. Ltd., 2015. - ix, 350 p.

ISBN: 9788120339637

Subjects--Topical Terms:
Consumer behavior - case studies
Consumer behavior - cultural influences
Consumer decision making

Dewey Class. No.: 658.8342 MAJ

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