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Marketing channel management : a customer-centric approach

Pingali Venugopal

Marketing channel management : a customer-centric approach - New Delhi: Sage Response, 2012. - 187 p.

ISBN: 9780761995517 8178290331

Subjects--Topical Terms:
Marketing management
Advertising and sales
Retail management practices

Dewey Class. No.: 658.84 PIN

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