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Customer relationship management : integrating marketing strategy and information technology

Zikmund, William G

Customer relationship management : integrating marketing strategy and information technology - New Delhi: Wiley India Pvt. Ltd., 2018. - xix, 179 p.

ISBN: 9788126528059

Subjects--Topical Terms:
Customer relationship
customer loyalty
Measuring customer satisfaction

Dewey Class. No.: 658 ZIK

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