Customer relationship management : (Record no. 13022)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788126528059 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658 ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G |
| 245 #0 - TITLE STATEMENT | |
| Title | Customer relationship management : |
| Sub Title | integrating marketing strategy and information technology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Wiley India Pvt. Ltd., |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xix, 179 p. |
| 650 ## - Subject | |
| Subject | <a href="Customer relationship">Customer relationship</a> |
| 650 ## - Subject | |
| Subject | <a href="customer loyalty">customer loyalty</a> |
| 650 ## - Subject | |
| Subject | <a href="Measuring customer satisfaction">Measuring customer satisfaction</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Gilbert, Faye W. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mcleod, JR., Raymond |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Koha issues (times borrowed) | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2019-02-07 | Book Paradise, Bengaluru on 43501 | 89853 | 658 ZIK | 30250 | 2021-09-03 | 539.00 | 2021-09-03 | Management Books | |||||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2019-02-07 | Book Paradise, Bengaluru on 43501 | 89853 | 658 ZIK | 30251 | 2021-09-16 | 539.00 | 2021-09-03 | Management Books | 1 | 2021-09-16 | |||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2019-02-07 | Book Paradise, Bengaluru on 43501 | 89853 | 658 ZIK | 30252 | 2021-09-03 | 539.00 | 2021-09-03 | Management Books | |||||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2019-02-07 | Book Paradise, Bengaluru on 43501 | 89853 | 658 ZIK | 30253 | 2021-09-03 | 539.00 | 2021-09-03 | Management Books | |||||
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2019-02-07 | Book Paradise, Bengaluru on 43501 | 89853 | 658 ZIK | 30254 | 2021-09-03 | 539.00 | 2021-09-03 | Management Books |
