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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation - 7th ed. - Noida: Pearson India Education Services., 2022. - xxxiii, 955 p.

ISBN: 9789353433291

Subjects--Topical Terms:
Consumers--Research
Marketing research
Marketing research--Methodology

Dewey Class. No.: 658.83 MAL

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