Marketing research : (Record no. 16204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230525s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353433291 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research : |
| 245 #0 - TITLE STATEMENT | |
| Statement of Resposibility | an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson India Education Services., |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxiii, 955 p. |
| 650 ## - Subject | |
| Subject | <a href="Consumers--Research">Consumers--Research</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing research">Marketing research</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing research--Methodology">Marketing research--Methodology</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Shelving location | Source of acquisition | Coded location qualifier | Koha issues (times borrowed) | Koha renewals | Koha date last borrowed | Cost, replacement price | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Presidency University Library | Presidency University Library | 2022-07-28 | 658.83 MAL | 40496 | 2022-12-14 | 2022-07-28 | Management Books | Management | ACM TadingBangalore | ACM/PUNI20 | 1 | 2 | 2022-09-02 | 875.00 | |||||
| 0 | Presidency University Library | Presidency University Library | 2023-05-24 | 658.83 MAL | 47908 | 2023-05-25 | 2023-05-25 | Management Books | Management | KL Book House ,Bangalore on 29-04-2076 | 694.54 | KLBH/45/2023-24 | ||||||||
| 0 | Presidency University Library | Presidency University Library | 2023-05-24 | 658.83 MAL | 47909 | 2023-05-25 | 2023-05-25 | Management Books | Management | KL Book House ,Bangalore on 29-04-2077 | 694.54 | KLBH/45/2023-24 | ||||||||
| 0 | Presidency University Library | Presidency University Library | 2023-05-24 | 658.83 MAL | 47910 | 2023-05-25 | 2023-05-25 | Management Books | Management | KL Book House ,Bangalore on 29-04-2078 | 694.54 | KLBH/45/2023-24 | ||||||||
| 0 | 0 | Non-Fiction | Presidency University Library | School of Engineering | 2022-03-16 | 658.83 MAL | D689 | 2022-03-16 | 2022-03-16 | Donated Books |
