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Neuromarketing for dummies

Genco, Stephen J.

Neuromarketing for dummies - New Delhi: Wiley India Pvt. Ltd., 2014. - xiv, 392 p.

ISBN: 9788126544387

Subjects--Topical Terms:
Consumer behavior
Marketing--Psychological aspects
Neuromarketing

Dewey Class. No.: 658.8342 GEN

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