Neuromarketing for dummies (Record no. 16898)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230518s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9788126544387 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8342 GEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Genco, Stephen J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Neuromarketing for dummies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Wiley India Pvt. Ltd., |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv, 392 p. |
| 650 ## - Subject | |
| Subject | <a href="Consumer behavior">Consumer behavior</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing--Psychological aspects">Marketing--Psychological aspects</a> |
| 650 ## - Subject | |
| Subject | <a href="Neuromarketing">Neuromarketing</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Pohlmann, Andrew P. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Steidl, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2022-05-10 | Book Paradise, Bangalore on 05/05/2022 | 94416 | 1 | 658.8342 GEN | 37223 | 2023-03-08 | 2023-03-08 | 499.00 | 2022-05-14 | Management Books | |||
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2023-05-17 | KL Book HouseBangalore | KLBH/12/2023-24 | 658.8342 GEN | 47226 | 2023-05-18 | 410.92 | 2023-05-18 | Management Books |
