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Essentials of marketing research :

Malhotra, Naresh K.

Essentials of marketing research : a hands-on orientation - Noida: Pearson India Education Services Pvt. Ltd., 2019 - 430 p.

ISBN: 9789332571198

Subjects--Topical Terms:
Research design
Marketing research

Dewey Class. No.: 658.83 MAL

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