Essentials of marketing research : (Record no. 17510)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230529s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332571198 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of marketing research : |
| 245 #2 - TITLE STATEMENT | |
| Statement of Resposibility | a hands-on orientation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd., |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 430 p. |
| 650 ## - Subject | |
| Subject | <a href=" Research design"> Research design</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing research ">Marketing research </a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2022-05-21 | ACM Trading India Pvt. Ltd., Bangalore on 30/04/2022 | ACM/PUNI/2022-23/0005 | 5 | 658.83 MAL | 38092 | 2023-01-02 | 2022-12-05 | 599.00 | 2022-06-01 | Management Books | |||
| 0 | Presidency University Library | Presidency University Library | Management | 2023-05-27 | KL Book HouseBangalore | KLBH/45/2023-24 | 658.83 MAL | 47823 | 2023-05-29 | 515.94 | 2023-05-29 | Management Books |
