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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lan

Strategic brand management : building, measuring, and managing brand equity - 5th ed. - Noida: Pearson India Education Services, 2022. - xxx, 642 p.

ISBN: 9789353946135

Subjects--Topical Terms:
Brand Management
Brand equity
Brand strategy

Dewey Class. No.: 658.827 KEL

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