Strategic brand management : (Record no. 17788)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353946135 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lan |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Sub Title | building, measuring, and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson India Education Services, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxx, 642 p. |
| 650 ## - Subject | |
| Subject | <a href="Brand Management">Brand Management</a> |
| 650 ## - Subject | |
| Subject | <a href="Brand equity">Brand equity</a> |
| 650 ## - Subject | |
| Subject | <a href="Brand strategy">Brand strategy</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Vanitha Swaminathan |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Parameswaran, Ambi M. G. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Jacob, Isaac C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha renewals | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2022-05-21 | ACM Trading India Pvt. Ltd., Bangalore on 30/04/2022 | ACM/PUNI/2022-23/0005 | 2 | 1 | 658.827 KEL | 38246 | 2024-04-22 | 2023-08-21 | 899.00 | 2022-06-01 | Management Books |
