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Research methodology : conjoint analysis, multidimensional scaling, and related techniques - Vol. 1

Agarwal, James

Research methodology : conjoint analysis, multidimensional scaling, and related techniques - Vol. 1 - London: Sage Publications Ltd., 2011. - lii, 269 p. - Legends in Marketing - Naresh K. Malhotra Vol. 1-9 .

ISBN: 9788132105176

Subjects--Topical Terms:
Marketing
Marketing research

Dewey Class. No.: 658.80092 AGA

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