Research methodology : conjoint analysis, multidimensional scaling, and related techniques - Vol. 1

By: Agarwal, James [Editor]Contributor(s): DeSarbo, Wayne S [Contributor] | Huber, Joel [Contributor] | Jain, Arun K [Contributor] | Rao, Vithala R [Contributor] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Publication details: London: Sage Publications Ltd., 2011Description: lii, 269 pISBN: 9788132105176Subject(s): Marketing | Marketing researchDDC classification: 658.80092 AGA
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.80092 AGA (Browse shelf(Opens below)) Vol. 1 Available 44323

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