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Consumer behavior : attitude, intention, and choice behavior - Vol. 4

Malhotra, Naresh K.

Consumer behavior : attitude, intention, and choice behavior - Vol. 4 - London: Sage Publications Ltd., 2011. - xxxvii, 303 p. - Legends in Marketing - Naresh K. Malhotra Vol. 1-9 .

ISBN: 9788132105176

Subjects--Topical Terms:
Marketing
Marketing research

Dewey Class. No.: 658.80092 MAL

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