Consumer behavior : (Record no. 34308)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00726nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230117s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788132105176 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.80092 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Sub Title | attitude, intention, and choice behavior - Vol. 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Sage Publications Ltd., |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxvii, 303 p. |
| 440 ## - Series Statement | |
| Series Title | Legends in Marketing - Naresh K. Malhotra |
| Volume/sequential designation | Vol. 1-9 |
| 650 ## - Subject | |
| Subject | <a href="Marketing">Marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing research">Marketing research</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Brucks, Merrie L. |
| Relator term | Contributor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hoyer, Wayne D. |
| Relator term | Contributor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | King, Tracey M. |
| Relator term | Editor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Maclnnis, Debbie |
| Relator term | Contributor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sheth, Jagdish N. |
| Relator term | Series Editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2022-12-28 | MPP House, Bangalore on 16-12-2022 | Vol. 4 | 1011 | 658.80092 MAL | 44326 | 2023-01-17 | 3735.00 | 2023-01-17 | Management Books |
