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Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Essentials of marketing research : putting research into practice - Thousand Oaks, California: SAGE Publications, Inc, 2014. - xxii, 497 p.

ISBN: 9781412991308

Subjects--Topical Terms:
Business & Economics
Marketing & Sales
Marketing research
Marketing research

Dewey Class. No.: 658.83 CLO

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