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Essentials of marketing research : (Record no. 34646)

MARC details
000 -LEADER
fixed length control field	00582nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230117s9999 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9781412991308
082 ## - DDC NUMBER
Classification number	658.83 CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Clow, Kenneth E.
245 #0 - TITLE STATEMENT
Title	Essentials of marketing research :
Sub Title	putting research into practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Thousand Oaks, California:
Name of publisher, distributor, etc	SAGE Publications, Inc,
Date of publication, distribution, etc	2014.
300 ## - PHYSICAL DESCRIPTION
Pages	xxii, 497 p.
650 ## - Subject
Subject	<a href=" Business & Economics"> Business & Economics</a>
650 ## - Subject
Subject	<a href=" Marketing & Sales"> Marketing & Sales</a>
650 ## - Subject
Subject	<a href="Marketing research">Marketing research</a>
650 ## - Subject
Subject	<a href="Marketing research">Marketing research</a>
700 ## - Added Entry Personal Name
Added Entry Personal Name	James, Karen E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Location (home branch)	Sublocation or collection (holding branch)	Shelving location	Date acquired	Source of acquisition	Inventory number	Koha full call number	Barcode (Accession No.)	Koha date last seen	Cost, replacement price	Price effective from	Koha item type
0 \| 0				Presidency University Library	Presidency University Library	Management	2023-01-06	MPP House, Bangalore on 16-12-2022	1011	658.83 CLO	44704	2023-01-17	8870.63	2023-01-17	Management Books