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Comparative price advertising - Vol. 2

Bitta, Albert J. Della

Comparative price advertising - Vol. 2 - New Delhi: SAGE Publications India Pvt. Ltd., 2011. - xxxv, 180 p. - Legends in marketing : Kent B. Monroe Vol. 2 .

ISBN: 9788132105183

Subjects--Topical Terms:
Marketing
Consumer behavior
Marketing - Management
Marketing strategy, Macromarketing

Dewey Class. No.: 658.80092 BIT

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