Comparative price advertising - Vol. 2

By: Bitta, Albert J. Della [Editor]Contributor(s): Blair, Edward A [Contributor] | Compeau, Larry D [Contributor] | Ram Krishnan [Contributor] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in marketing : Kent B. Monroe ; Vol. 2Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Description: xxxv, 180 pISBN: 9788132105183Subject(s): Marketing | Consumer behavior | Marketing - Management | Marketing strategy, MacromarketingDDC classification: 658.80092 BIT
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.80092 BIT (Browse shelf(Opens below)) Vol. 2 Available 44773

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