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Marketing strategy and competitive positioning

Hooley, Graham J.

Marketing strategy and competitive positioning - 4th ed. - Noida: Pearson India Education Services Pvt. Ltd.., 2022. - xviii, 614 p.

ISBN: 9788131727997

Subjects--Topical Terms:
Business planning
Marketing--Management
Target marketing

Dewey Class. No.: 658.8 HOO

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