Marketing strategy and competitive positioning (Record no. 35561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230525s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131727997 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 HOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hooley, Graham J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing strategy and competitive positioning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida: |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd.., |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xviii, 614 p. |
| 650 ## - Subject | |
| Subject | <a href="Business planning">Business planning</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing--Management">Marketing--Management</a> |
| 650 ## - Subject | |
| Subject | <a href="Target marketing">Target marketing</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Nicoulaud, Brigitte |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Piercy, Nigel F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | ACM Trading India Private Limited, Bangalore on 30/12/2022 | ACM/PUNI/2022-23/0033 | 1 | 658.8 HOO | 45415 | 2023-06-16 | 2023-04-20 | 799.00 | 2023-01-20 | Management Books | ||||
| 0 | Presidency University Library | Presidency University Library | Management | 2023-05-24 | KL Book House ,Bangalore on 29-04-2079 | KLBH/45/2023-24 | 658.8 HOO | 47911 | 2023-05-25 | 694.54 | 2023-05-25 | Management Books |
