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Advertising media planning : a brand management approach

Kelley, Larry D.

Advertising media planning : a brand management approach - 5th ed. - New York: Routledge, Taylor & Francis Group, 2023. - ix, 301 p.

ISBN: 9781032192154

Subjects--Topical Terms:
Advertising media planning
Brand name products
Marketing

Dewey Class. No.: 659.111 KEL

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