Advertising media planning : (Record no. 39453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00632nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230731s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9781032192154 |
| 082 ## - DDC NUMBER | |
| Classification number | 659.111 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Larry D. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising media planning : |
| 245 #2 - TITLE STATEMENT | |
| Sub Title | a brand management approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | ix, 301 p. |
| 650 ## - Subject | |
| Subject | <a href="Advertising media planning">Advertising media planning</a> |
| 650 ## - Subject | |
| Subject | <a href="Brand name products">Brand name products</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing">Marketing</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Dobias, Lisa |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Koranda, David E. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sheehan, Kim Bartel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 14009]2023-07-31;@ |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2023-07-31 | KL Book House, Bangalore on 17-07-2023 | KLBH/186/2023-24 | 659.111 KEL | 49103 | 2023-07-31 | 4029.88 | 2023-07-31 | Management Books |
