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Advertising and promotion : an integrated marketing communications perspective

Belch, George E

Advertising and promotion : an integrated marketing communications perspective - Chennai : Mcgrawhill, 2022 . - xxi, 712 p.

ISBN: 9789354600807 9789354600807

Subjects--Topical Terms:
Advertising
Marketing communication
Sales promotion

Dewey Class. No.: 659.1 BEL

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