Advertising and promotion : (Record no. 40882)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00585nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230830s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789354600807 |
| 020 ## - ISBN | |
| International Standard Book Number | 9789354600807 |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Sub Title | an integrated marketing communications perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai : |
| Name of publisher, distributor, etc | Mcgrawhill, |
| Date of publication, distribution, etc | 2022 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxi, 712 p. |
| 650 ## - Subject | |
| Subject | <a href="Advertising ">Advertising </a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing communication">Marketing communication</a> |
| 650 ## - Subject | |
| Subject | <a href="Sales promotion">Sales promotion</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Belch, Michael A |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 14009]2023-08-09;@ |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 14009]2023-08-09;@ |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Presidency University Library | Presidency University Library | Management | 2023-08-28 | KL Book House, Bangalore on 07/08/2023 | KLBH/276/2023-24 | 659.1 BEL | 49711 | 889.14 | Management Books | |||
| 0 | Presidency University Library | Presidency University Library | Management | 2023-08-28 | KL Book House, Bangalore on 07/08/2023 | KLBH/276/2023-24 | 659.1 BEL | 49712 | 889.14 | Management Books |
