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Truth, lies, and advertising : the art of account planning

Steel, Jon

Truth, lies, and advertising : the art of account planning - New York: John Wiley & Sons, Inc., 1998. - xix, 298 p. - Adweek Books .

ISBN: 9780471189626

Subjects--Topical Terms:
Advertising agencies--Customer services
Advertising campaigns--Planning
Advertising--Milk

Dewey Class. No.: 659.111 STE

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