Truth, lies, and advertising : (Record no. 44095)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231030s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780471189626 |
| 082 ## - DDC NUMBER | |
| Classification number | 659.111 STE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Steel, Jon |
| 245 #0 - TITLE STATEMENT | |
| Title | Truth, lies, and advertising : |
| Sub Title | the art of account planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xix, 298 p. |
| 440 ## - Series Statement | |
| Series Title | Adweek Books |
| 650 ## - Subject | |
| Subject | <a href="Advertising agencies--Customer services">Advertising agencies--Customer services</a> |
| 650 ## - Subject | |
| Subject | <a href="Advertising campaigns--Planning">Advertising campaigns--Planning</a> |
| 650 ## - Subject | |
| Subject | <a href="Advertising--Milk">Advertising--Milk</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Presidency University Library | Presidency University Library | Management | 2023-10-18 | KL Book House, Bangalore on 13/10/2023 | 4491.70 | KLBH/542/2023-24 | 659.111 STE | 55301 | 2023-10-30 | 4275.72 | 2023-10-30 | Management Books |
