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Entrepreneurial marketing : beyond professional marketing

Kotler, Philip

Entrepreneurial marketing : beyond professional marketing - New Jersey : John Wiley & Sons Inc., 2023. - 266 p.

ISBN: 9781119835202

Subjects--Topical Terms:
Entrepreneurship
Innovation in marketing
Marketing strategy

Dewey Class. No.: 658.8 KOT

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Entrepreneurial marketing : beyond professional marketing