Entrepreneurial marketing : (Record no. 53930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00650nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250809s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781119835202 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Entrepreneurial marketing : |
| Sub Title | beyond professional marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | John Wiley & Sons Inc., |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 266 p. |
| 650 ## - Subject | |
| Subject | <a href="Entrepreneurship">Entrepreneurship</a> |
| 650 ## - Subject | |
| Subject | <a href="Innovation in marketing">Innovation in marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing strategy">Marketing strategy</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Huan, Hooi Den |
| Relator term | Contributor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Kartajaya, Hermawan |
| Relator term | Contributor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mussry, Jacky |
| Relator term | Contributor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Presidency School of Management | Library and Knowledge Resource Centre | Management Library | 2025-07-30 | KL Book House, Bangalore on 29-07-2025 | 2273.04 | KLBH/IN/365/2025-26 | 658.8 KOT | 61573 | 2025-08-09 | 2273.04 | 2025-08-09 | Book |
