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Digital marketing strategy: an integrated approach to online marketing

wingnorth,Simon

Digital marketing strategy: an integrated approach to online marketing - 3rd ed. - USA: Kogan Page, 2022 - xvi,399 p.

ISBN: 9781398605978

Subjects--Topical Terms:
Audience Targeting
Content Planning
Performance Metrics

Dewey Class. No.: 658.872 WIN

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Digital marketing strategy: an integrated approach to online marketing