Digital marketing strategy: (Record no. 54514)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00585nam a2200217Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250904160107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250904s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781398605978 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.872 WIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | wingnorth,Simon |
| 245 #0 - TITLE STATEMENT | |
| Title | Digital marketing strategy: |
| Sub Title | an integrated approach to online marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA: |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xvi,399 p. |
| 650 ## - Subject | |
| Subject | <a href="Audience Targeting">Audience Targeting</a> |
| 650 ## - Subject | |
| Subject | <a href="Content Planning">Content Planning</a> |
| 650 ## - Subject | |
| Subject | <a href="Performance Metrics">Performance Metrics</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Presidency School of Management | Library and Knowledge Resource Centre | Management Library | 2025-08-26 | KL Book House, bangalore on 06-08-2025 | 3079.85 | KLBH/IN/389/2025-26 | 658.872 WIN | 62179 | 2025-09-04 | 3079.85 | 2025-09-04 | Book |
