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Business market management (B2B) : understanding, creating, and delivering value

Anderson, James C.

Business market management (B2B) : understanding, creating, and delivering value - 3rd ed. - New Delhi: Dorling Kindersley (India) Pvt. Ltd, 2011. - xxii, 470 p.

ISBN: 9788131731635

Subjects--Topical Terms:
Business market
Customer management
Market strategy

Dewey Class. No.: 658.8 AND

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