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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity - 4th ed. - Noida: Pearson India Education Services, 2019. - xxix, 586 p.

ISBN: 9789332542204

Subjects--Topical Terms:
Brand management
Brand strategy
Brand performance

Dewey Class. No.: 658.827 KEL

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