Normal view MARC view ISBD view

Strategic brand management : (Record no. 6565)

MARC details
000 -LEADER
fixed length control field	00617nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221011s9999 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9789332542204
040 ## - CATALOGING SOURCE
Original cataloging agency	Presidency University Library
082 ## - DDC NUMBER
Classification number	658.827 KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
245 #0 - TITLE STATEMENT
Title	Strategic brand management :
Sub Title	building, measuring, and managing brand equity
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Noida:
Name of publisher, distributor, etc	Pearson India Education Services,
Date of publication, distribution, etc	2019.
300 ## - PHYSICAL DESCRIPTION
Pages	xxix, 586 p.
650 ## - Subject
Subject	<a href="Brand management">Brand management</a>
650 ## - Subject
Subject	<a href="Brand strategy">Brand strategy</a>
650 ## - Subject
Subject	<a href="Brand performance">Brand performance</a>
700 ## - Added Entry Personal Name
Added Entry Personal Name	Parameswaran, Ambi M. G.
700 ## - Added Entry Personal Name
Added Entry Personal Name	Jacob, Issac
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Koha collection	Location (home branch)	Sublocation or collection (holding branch)	Shelving location	Date acquired	Source of acquisition	Inventory number	Koha issues (times borrowed)	Koha renewals	Koha full call number	Barcode (Accession No.)	Koha date last seen	Koha date last borrowed	Cost, replacement price	Price effective from	Koha item type	Koha out on loan
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2017-01-27	Surya Book House, Bengaluru on 23/01/2017	991	3	1	658.827 KEL	4791	2024-04-22	2023-08-21	799.00	2021-09-03	Management Books
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2017-01-27	Surya Book House, Bengaluru on 23/01/2017	991	3		658.827 KEL	4792	2023-02-02	2023-02-01	799.00	2021-09-03	Management Books
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2017-01-27	Surya Book House, Bengaluru on 23/01/2017	991	7		658.827 KEL	4793	2023-02-02	2023-02-01	799.00	2021-09-03	Management Books
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2017-01-27	Surya Book House, Bengaluru on 23/01/2017	991			658.827 KEL	4794	2021-09-03		799.00	2021-09-03	Management Books
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2017-01-27	Surya Book House, Bengaluru on 23/01/2017	991			658.827 KEL	4795	2021-09-03		799.00	2021-09-03	Management Books
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2018-08-29	Surya Book Supplier, Bengaluru on 17/08/2018	441	1		658.827 KEL	24623	2021-09-14	2021-09-14	829.00	2021-09-03	Management Books
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2018-08-29	Surya Book Supplier, Bengaluru on 17/08/2018	441	2		658.827 KEL	24624	2022-02-25	2022-01-17	829.00	2021-09-03	Management Books
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2018-08-29	Surya Book Supplier, Bengaluru on 17/08/2018	441	2	2	658.827 KEL	24625	2023-10-28	2023-09-30	829.00	2021-09-03	Management Books
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2018-08-29	Surya Book Supplier, Bengaluru on 17/08/2018	441	6	2	658.827 KEL	24626	2024-09-30	2024-09-30	829.00	2021-09-03	Management Books	2024-11-29
0 \| 0	Non-Fiction	Presidency University Library	Presidency University Library	Management	2018-08-29	Surya Book Supplier, Bengaluru on 17/08/2018	441	4	1	658.827 KEL	24627	2024-02-12	2023-01-16	829.00	2021-09-03	Management Books