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Marketing scales handbook : the top 20 multi-item measures used in consumer research

Bruner II, Gordon C.

Marketing scales handbook : the top 20 multi-item measures used in consumer research - Texas: CreateSpace Independent Publishing Platform, 2013. - viii, 151 p.

ISBN: 9781482779912 1482779919

Subjects--Topical Terms:
Consumer behavior research
Marketing research- statistical methods
Marketing scales

Dewey Class. No.: 658.83028 BRU

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