Marketing scales handbook : (Record no. 8476)
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000 -LEADER | |
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fixed length control field | 00608nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221011s9999 xx 000 0 und d |
020 ## - ISBN | |
International Standard Book Number | 9781482779912 |
020 ## - ISBN | |
International Standard Book Number | 1482779919 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Presidency University Library |
082 ## - DDC NUMBER | |
Classification number | 658.83028 BRU |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Bruner II, Gordon C. |
245 #0 - TITLE STATEMENT | |
Title | Marketing scales handbook : |
Sub Title | the top 20 multi-item measures used in consumer research |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Texas: |
Name of publisher, distributor, etc | CreateSpace Independent Publishing Platform, |
Date of publication, distribution, etc | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | viii, 151 p. |
650 ## - Subject | |
Subject | <a href="Consumer behavior research">Consumer behavior research</a> |
650 ## - Subject | |
Subject | <a href="Marketing research- statistical methods">Marketing research- statistical methods</a> |
650 ## - Subject | |
Subject | <a href="Marketing scales">Marketing scales</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
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0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2016-01-16 | Surya Book Supplier, Bengaluru on 09/01/18 | 1067 | 1 | 658.83028 BRU | 20489 | 2021-09-20 | 2021-09-20 | 2237.00 | 2021-09-03 | Management Books |