Advertising, brands and consumer behaviour : (Record no. 16234)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00545nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353883928 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramesh Kumar, S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising, brands and consumer behaviour : |
| Sub Title | the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Sage Publications India Pvt. Ltd., |
| Date of publication, distribution, etc | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv, 270 p. |
| 650 ## - Subject | |
| Subject | <a href="Sales promotion">Sales promotion</a> |
| 650 ## - Subject | |
| Subject | <a href="Advertising">Advertising</a> |
| 650 ## - Subject | |
| Subject | <a href="Consumer behaviour">Consumer behaviour</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Anup Krishnamurthy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2022-03-28 | Book Paradise, Bangalore on 23/03/2022 | 94224 | 659.1 RAM | 36629 | 2022-03-31 | 475.00 | 2022-03-31 | Management Books |
