Advertising, brands and consumer behaviour : the Indian context

By: Ramesh Kumar, SContributor(s): Anup KrishnamurthyMaterial type: TextTextPublication details: New Delhi: Sage Publications India Pvt. Ltd., 2020Description: xiv, 270 pISBN: 9789353883928Subject(s): Sales promotion | Advertising | Consumer behaviourDDC classification: 659.1 RAM
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Item type Current library Collection Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Non-Fiction Management 659.1 RAM (Browse shelf(Opens below)) Available 36629

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