Marketing communications (Record no. 34445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230117s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781526438652 |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 ROS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing communications |
| Sub Title | objectives, strategy, tactics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Sage Publications Ltd. |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xi, 566 p. |
| 650 ## - Subject | |
| Subject | <a href="Communication in marketing">Communication in marketing</a> |
| 650 ## - Subject | |
| Subject | <a href="Positioning">Positioning</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Bergkvist, Lars, |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Percy, Larry |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2023-01-04 | MPP House, Bangalore on 16-12-2022 | 1011 | 659.1 ROS | 44465 | 2023-01-17 | 4182.33 | 2023-01-17 | Management Books |
