Advertising and promotion : an integrated marketing communications perspective

By: Belch, George EContributor(s): Belch, Michael A | Purani, KeyoorMaterial type: TextTextPublication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2016Edition: 9th edDescription: xliv, 1016 pISBN: 9781259026850; 125902685xSubject(s): Sales promotion | Advertising | Marketing communicationDDC classification: 659.1 BEL
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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