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Advertising and promotion : an integrated marketing communications perspective

By: Belch, George EContributor(s): Belch, Michael A | Purani, KeyoorMaterial type: Text

TextPublication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2016Edition: 9th edDescription: xliv, 1016 pISBN: 9781259026850; 125902685xSubject(s): Sales promotion | Advertising | Marketing communicationDDC classification: 659.1 BEL

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Available	34197
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Available	34198
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	24542
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	24543
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Available	24544
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	24545
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	24546
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	34199
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Available	34200
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Available	34201
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	11155
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	11156
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	11157
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	11158
Management Books	Presidency University Library	Non-Fiction	Management	659.1 BEL (Browse shelf(Opens below))	Access Restricted	11159

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